Provincial high school sports association re-brands itself

By Rob Vogt

Out with the Alberta Schools Athletic Association and in with School Sport Alberta.
The provincial governing body for high school sports has undergone a re-branding.
On Aug. 18, The Alberta Schools’ Athletic Association announced the historic rebrand: effective immediately, the organization will be known as School Sport Alberta.
This refreshed identity marks a bold step forward for the nearly 70-year-old organization, better aligning with its mission to empower high school student-athletes and celebrate the passion of school sport in Alberta.
“For almost 70 years, we’ve been the heart of high school sport in Alberta,” said Brad Van Raalte, executive director of School Sport Alberta. “Our new identity captures the energy and excitement of what we do every single day. We are focused on celebrating our student-athletes and fostering a love for the game, and this rebrand signals a vibrant new era for school sport across the province.”
Coinciding with the rebrand is a significant update to School Sport Alberta’s classification structure.
Beginning this school year, the long-standing four classification system will evolve into five classifications, designed to better reflect the province’s diverse school sizes:
● 1A – less than 75 students.
● 2A – 75 to 249 students.
● 3A – 250 to 699 students.
● 4A – 700 to 1,399 students.
● 5A – 1,400 and more students
For more information about School Sport Alberta, including championship events, programs, and resources, visit schoolsportalberta.ca and connect with them on social media.
Follow School Sport Alberta:
● Instagram: @SchoolSportAlberta
● YouTube: @SchoolSportAlberta
● Facebook: /SchoolSportAlberta
● LinkedIn: /company/SchoolSportAlberta
Founded in 1956, School Sport Alberta is a voluntary, non-profit organization that coordinates provincial championships in 11 sports for high school student-athletes across Alberta.
Representing more than 55,000 student-athletes and 10,000 volunteer coaches from 400 high schools, the association is committed to shaping tomorrow’s leaders through the values of teamwork, competition, and integrity in school sport.