Community begins quest for unique brand

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Jacqueline Drew, chief executive officer and principal consultant for Tenato Strategy Incorporated of Calgary, was one of the facilitators of a community branding session at the Claresholm Community Centre on Feb. 16. Photo by Rob Vogt

 

 

 
Community begins quest for unique brand

By Rob Vogt

Local Press Writer

 
What is it that makes Claresholm unique and a place people want to come to visit, do business, invest and live? The answer to that question lies at the heart of the Town of Claresholm’s effort to create a unique brand for itself. A total of 99 people attended two community branding sessions at the Claresholm Community Centre on Feb. 16, facilitated by Travel Alberta and Tenato Strategy Incorporated, a consultant hired by the town to do the project. Cameron Spence of Travel Alberta started the session by explaining that Travel Alberta’s job is to market the province; promote and market all the attractions and activities around Alberta; and support communities in building their travel economy.
 
 
 
 
 

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